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Annie Chou

Copywriter

I’m a Boston-based copywriter specializing in web and email copywriting.

Salma Villa

Web designer

10-year career designing websites and mobile applications.

Laurels makes it easy for senior teams of digital professionals to help you improve your website, social media, and more.

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Work with the Laurels team to break your “we’ll get to it one day!” projects into briefs that teams can tackle efficiently.
Treeleaf Foundation
Climate change
Making the world a better place — one new tree at a time.
12 open challenges
Copy edit our upcoming email sequence
Treeleaf Foundation
Join challenge!
Give expert feedback on our home page design
Treeleaf Foundation
Join challenge!
We match your needs with appropriate individuals and teams that want to help.
Marc Delano
Digital creative
I do innovative design work for leading brands.
Annie Chou
Copywriter
I’m a Boston-based copywriter specializing in web and email copywriting.
You get professional responses in writing.
Copy edit our upcoming email sequence
Treeleaf Foundation
Join challenge!
Sandra Rubino
Hi Maria, I’m happy to help with this.
I’ve identified 5 key things to think about below.
1. In the second section, you should consider reworking the margins. The content is great, but on mobile especially it all gets cut off and users will be frustrated. For reference, there’s a great explainer about margins available online.
Annie Chou
Hello,
You’ve got a great page but it could be so much better. You can take my comments below and pass along to your designer.
First, I’d suggest the following for the overall structure: The bold colors should be reserved for headline elements, and you should probably use your plain black fonts for the body content. This will make it much easier for users to understand what’s important.
Marc Delano
Sara,
I mocked up my suggestions in a Google Doc – link here.
As you’ll see, I broke down the page into 4 key sections, and gave my comments in detail about each section. It should be pretty straightforward to take this information and pass it along to a designer.
Please let me know if any of it is unclear – we can discuss it here on Laurels.
Salma Villa
Hi,
Before I respond in full, a quick question: do you have any sites that you would use as ideal comparisons? That would help me understand what you’re trying to achieve. For example, you might be trying to convert users into donors – which is a worthy goal. On the other hand, you might be trying to explain your organization to potential partners. Which is more important to you?
Reward the best work with praise, and build a network of support.
Sandra Rubino
Hi Maria, I’m happy to help with this.
I’ve identified 5 key things to think about below.
1. In the second section, you should consider reworking the margins. The content is great, but on mobile especially it all gets cut off and users will be frustrated. For reference, there’s a great explainer about margins available online.
Sandra was super helpful! She gave clear guidance on specific elements of the site, and I was able to pass it all along to our web designer for some quick fixes!
Maria Leite, Treeleaf Foundation